Who's getting more fans in Lesotho?


We are close to the South African FIFA World Cup 2010, and previous advertising campaigns to this event are always something to talk about. In this case, Coca Cola launch for the South American market the Lesotho Campaign (Lesotho is a real country inside SouthAfrica), and they suggest a brilliant idea to take advantage of them.

The tricky part in this campaign is that they used the exact same advertise for Argetina, Paraguay, Chile and Uruguay. The only difference: The jersey.

Estamos a pocos dias del esperado Mundial de Futbol de la FIFA Sudafrica 2010, y las campañas publicitarias que se anteponen a este evento siempre dejan mucho para comentar. En este caso presento la campaña de Coca Cola para el mercado Sudamericano, en la cual presentan Lesotho (un pais real que se situa completamente dentro de Sudafrica) y sugieren una brillante idea para sacarle provecho.


Lo curioso de esta campaña es que es exactamente la misma para Argentina, Paraguay, Chile y Uruguay. La gran diferencia es la camiseta.






In front of this lack of creativity, the close of campaign is punctual:
Frente a esta falta de originalidad, el cierre de campaña es puntual:



via18.

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